Introduction
Our core portfolio of Flash, Pickup & Cancellation reporting is focused on giving management and back office teams simple yet flexible reporting on what’s happening across their business, as well as the pace of new business generation.
This knowledge base article gives a summary overview of each of the reports currently available in Guestline Insights and what they can be used for.
Manager's Flash
- A high level summary of group and property-level performance
- Use to get a summarized view of what happened & what’s happening across all properties before drilling into more detail in each section
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Bookings
- A detailed visual picture of bookings for a given period
- Use it to predict the busiest & quietest days for front office teams, and planning staff rotas
- Use it to analyse the booking window of future or historic stays and break down by channel – ideal for constructing & modifying short-term forecasts
- Can be drilled down to from the Flash report
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Booked Revenue
- A detailed visual picture of booked bedroom revenue for a given period
- Use it to predict revenue turnover related to bedroom sales, and identify the impact of no-shows on predicted turnover
- Use a range of market segment and revenue category visualisations and filtering to explore data and uncover any interesting trends
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Posted Revenue
- A detailed visual picture of actual revenue turnover
- Use it to evaluate year-over-year revenue performance
- Identify the rate plans, channels and market segments that generate the most or least actual revenue in the hotel
- Use a range of segmentation visuals & filters to explore revenue turnover and identify trends, opportunities & pain points
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Bedrooms
- A detailed visual overview of bedroom occupancy & room usage
- Use it to predict room usage trends over the short term – ideal for drafting staff rotas
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Additional Spend
- A detailed visual picture of non-package revenue to room bills
- Use it to evaluate where guests are spending their money outside of bedroom sales
- Identify trends in guest spend at F&B outlets and opportunities to drive up midweek or weekend sales
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Guest Profiles
- A detailed breakdown of resident bookings by a variety of non-PII guest profile attributes
- Use it to evaluate how effectively front desk teams or tools are capturing essential marketing data and writing to guest profiles
- Identify simple trends in the type of guests that frequent the hotel
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Booking Pickup
- A detailed visual picture of new business accompanied by a range of useful breakdowns and rich filtering
- Use it to track the performance of specific package deals or marketing activity across properties
- Evaluate whether revenue strategies have successfully improved business generation year-over-year
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Revenue Pickup
- A detailed visual picture of specific revenue categories that have seen the most or least new business generation
- Use it to identify which revenue categories have benefited the most or least from new business generation due to package deals or new marketing campaigns
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Booking Cancellations
- A detailed visual picture of year-over-year lost business accompanied with a range of useful breakdowns and rich filtering
- Use it to identify poor-performing channels and prioritise best efforts elsewhere
- Use it to make sure that marketing & package strategies have hit the “sweet spot” and are generating fewer cancellations than the previous year
- 60 days’ worth of data +/- the current data is available
- Data can be exported into a pack of CSV files
Booking Pace
- A detailed visual picture of average lead time for room nights and bookings
- Use it to identify the ideal booking window to release a new revenue strategy or promotion and maximise the generation of new business
- 60 days’ worth of future data is available from the start of the current week or month
- Data can be exported into a pack of CSV files
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